FAQ

Straight answers.
No jargon.

Everything you need to know about AI compliance and working with Ops Intel. The optional extras are answered at the bottom.

What it costs to get this wrong.

Every maximum below has two halves — a cash ceiling and a share of your turnover. Which half sets your ceiling is decided by the statute, not by your size. The marked one is the half that applies to a small or medium business.

  • EU AI Act

    Using a prohibited AI practice.

    €35 million cash ceiling
    7% of global annual turnover
  • EU AI Act

    Breaching the high-risk obligations, or most other duties under the Act.

    €15 million cash ceiling
    3% of global annual turnover
  • EU AI Act

    Supplying incorrect or misleading information to a regulator.

    €7.5 million cash ceiling
    1% of global annual turnover
  • Quebec Law 25

    A failure the Commission d'accès à l'information penalises directly, without prosecuting.

    CA$10 million cash ceiling
    2% of worldwide turnover for the preceding fiscal year
  • Quebec Law 25

    An offence under the Act — including using personal information unlawfully — prosecuted rather than penalised administratively.

    CA$25 million cash ceiling
    4% of worldwide turnover for the preceding fiscal year
  • UK GDPR

    A serious breach of UK data protection law.

    £17.5 million cash ceiling
    4% of global annual turnover
  • EU GDPR

    A serious breach of EU data protection law.

    €20 million cash ceiling
    4% of global annual turnover

Read the whole sentence for the heaviest one: €35 million or 7% of global annual turnover, whichever is LOWER for a small or medium business — in practice 7% of turnover.

AI Compliance

Does my small business need an AI compliance policy?

If your business uses any AI tools — ChatGPT, Microsoft Copilot, automated customer emails, AI scheduling systems, AI-powered customer service — then yes, you should have a written AI compliance policy. UK regulators (the ICO in particular) are increasingly scrutinising how businesses handle AI and customer data, and the EU AI Act introduces obligations that extend to UK businesses serving EU customers. A compliance policy protects you before anyone comes looking.

What is the EU AI Act and does it affect UK businesses?

The EU AI Act is a comprehensive regulation governing how AI systems can be developed and used within the EU, with obligations based on risk level. Even though the UK left the EU, the Act applies to any business whose AI systems are used by people in the EU — regardless of where the business is based. A UK firm with EU clients, EU employees, or EU website visitors falls within scope. The scope trigger is where AI outputs are used, not where the business is registered. UK regulators are also developing parallel guidance. Ops Intel produces bespoke AI compliance policies for UK small businesses so you're covered on both fronts.

What does an Ops Intel AI compliance policy include?

Every Ops Intel AI compliance policy is bespoke — written specifically for how your business actually uses AI, not copied from a generic template. It covers: a register of all AI tools your business uses, the data those tools process, risk classifications under the EU AI Act, staff usage guidelines, customer disclosure obligations, and a review schedule. Written in plain English your team can actually read and follow. Delivered as a ready-to-publish document.

Is the framework aligned to ISO/IEC 42001 or the NIST AI Risk Management Framework?

Yes. Every AI compliance framework, in every market we cover, includes an alignment map: for each clause of ISO/IEC 42001 (the international standard for managing AI) and each category of the NIST AI Risk Management Framework, it names the documents in your framework that meet it and what is still yours to do. When a client, insurer or tender asks whether you are aligned, you hand them the map. Both standards are voluntary, and the map is alignment, not certification — certification to ISO/IEC 42001 is an audit by an accredited body, and the map is the evidence you would take to one.

About Ops Intel

Where is Ops Intel based?

Ops Intel works entirely online, for businesses worldwide. The business is registered in the United Kingdom. We write compliance frameworks for the UK, EU, US, Canada, the Middle East, the Far East and Australasia, and all work is done in-house with no offshore teams or handoffs. You can reach us at hello@opsintel.io.

Which industries does Ops Intel work with?

Small and medium businesses in any sector that uses AI — most often professional services: accountants, solicitors, recruitment firms, HR consultancies and marketing agencies. What matters is not your industry but what your AI touches: if it handles personal data, screens applicants, or makes decisions about customers, the law reaches you. We write the framework around the tools you actually use.

How do I get started?

Book a free 30-minute call at cal.com/opsintel/30min. On the call, Scott will go through the AI your business already uses, tell you which laws that triggers, and show you what you would have to produce if a regulator asked. No sales pressure, no obligation — just a straight conversation about whether we can help.

Beyond compliance — the optional extras

These are separate products, bought on their own. They are not part of an AI compliance framework, and you never need one to be compliant.

Marketing Intelligence Report

What's included in the Marketing Intelligence Report?

The Ops Intel Marketing Intelligence Report is a one-off £97 report that delivers four automated scans of your website:

📊 Performance Score — Google PageSpeed score across four dimensions with plain-English explanations and specific fix instructions

🔍 SEO Health Check — 12 on-page SEO factors checked with a clear action list for any failures

🤖 AI Recommendations — Claude-powered growth recommendations tailored to your industry and website content

📋 90-Day Strategy — A bespoke content and growth plan generated from your business answers

The full report is delivered in your inbox by the end of the business day. No agency fees, no waiting, no jargon.

How is the report delivered?

The report is delivered by email by the end of the business day, and usually much sooner, once you have submitted your business details and completed payment. You receive a full summary in the email itself plus a link to your full report hosted online. No PDF downloads, no waiting days for a consultant to write it up.

What if I want help acting on the report results?

Book a free 15-minute review call with Scott after receiving your report. He'll walk through your results personally, prioritise the actions, and answer any questions. Email hello@opsintel.io to arrange it. If you want Ops Intel to implement the recommendations, that's what our AI team and GEO services are for.

GEO — Generative Engine Optimisation

What is GEO?

GEO (Generative Engine Optimisation) is the process of making your business visible when people ask AI tools — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot — for local recommendations. When someone types "best accountant in Birmingham" into ChatGPT, GEO determines whether your business gets mentioned. Most UK small businesses currently have zero GEO signals in place, which means they're invisible to a growing number of potential customers.

How is GEO different from traditional SEO?

SEO gets your website ranking on Google's traditional blue-link results. GEO gets your business named and recommended inside AI-generated answers. The signals AI systems use are different: structured data markup, consistent directory listings, citation volume, review quality, and FAQ-style content that directly answers questions. As more people use AI tools to find local services, GEO is becoming as important as SEO was in 2010 — and the businesses acting now will have a head start that's very hard to close later.

How do I get my business to appear in ChatGPT results?

The core signals AI systems use to recommend local businesses:

✓ Structured data (schema markup) on your website telling AI exactly what you do, where you are, and who you serve

✓ NAP consistency — your name, address, and phone number matching exactly across Google Business Profile, Yell, Yelp, Facebook, and every other directory

✓ Review volume — AI systems factor in review count and recency heavily

✓ FAQ-style content that directly answers the questions your customers actually type into AI tools

✓ Citations on authoritative websites — industry directories, local news, trade associations

Ops Intel's GEO service handles all of this end-to-end for UK small businesses.

How quickly does GEO work?

Faster than traditional SEO. Schema markup and directory consistency changes can be picked up by AI systems within days to weeks. Review volume builds over months but compounds significantly over time. Most Ops Intel clients see measurable improvement in AI search visibility within 60–90 days of GEO work being completed.

Your AI Team

What is AI automation for small businesses?

An AI team means software agents that handle repetitive tasks automatically — appointment reminders, invoice chasing, enquiry follow-ups, review requests, social media posts. Instead of doing these manually, they happen in the background, 24/7, while you focus on the work that actually needs you. Ops Intel builds and manages your AI team so owners can stop drowning in admin.

How much does AI automation cost for a UK small business?

Ops Intel charges a fixed monthly fee with no hidden costs or hourly rates:

Starter — £197/month: Up to 2 active AI team members, full setup, monitoring, and email support.

Growth — £497/month: Up to 5 AI team members plus a custom AI assistant. Most popular for growing businesses.

Partner — £997/month: Up to 12 AI team members across your full operation.

Enterprise: Custom pricing for multi-location businesses.

One-off AI team builds also available from £497. All plans include a 3-month minimum then roll monthly.

How long does it take to go live?

Most clients have their first AI team members live within a week of the initial discovery call. We use a library of 122+ pre-built blueprints — we configure proven, tested tools rather than building from scratch, so timelines are predictable and there are no development surprises.

Do I need technical knowledge?

None. We handle all technical setup, configuration, testing, and ongoing management. You tell us what you need your AI team to handle, we build it, hand it over, and keep it running. Our clients include plumbers, electricians, accountants, and tattoo studio owners — none of whom had any prior AI experience.

What tasks can actually be automated?

Here's what your AI team typically handles for UK small businesses:

📅 Bookings & scheduling: Confirmations, reminders, follow-ups, no-show handling

💷 Finance: Invoice generation, payment chasing, overdue reminders

📩 Lead nurturing: Enquiry auto-replies, follow-up sequences, proposal tracking

⭐ Reviews: Google review requests triggered automatically after completed jobs

📱 Social media: Scheduled posts across platforms, content recycling

🤝 Client onboarding: Welcome packs, document collection, task checklists

📊 Reporting: Weekly business summaries, lead conversion reports

We have 122+ pre-built AI team blueprints across 18 categories. Browse the full library →

Is AI automation right for tradespeople and service businesses?

Absolutely — trades and service businesses see some of the biggest gains. Plumbers, electricians, builders, landscapers, and cleaners typically lose hours every week to missed call-backs, manual invoicing, chasing unpaid jobs, and posting on social media. Your AI team handles it: instant SMS replies to enquiries while you're on the tools, automatic invoice reminders, booking confirmations, review requests after every job, and social posts that go out without you lifting a finger. You stay on the tools; your AI team handles the office.

Does it work for professional services firms?

Yes. Ops Intel works with accountants, solicitors, consultants, financial advisers, and other professional services firms across the UK. Your AI team typically handles: client onboarding document collection, invoice chasing sequences, appointment reminders, proposal follow-ups, compliance document expiry alerts, and post-project satisfaction surveys. All configured to your firm's tone and brand.

Is there a contract or lock-in?

There's a 3-month minimum term on all plans, then everything rolls monthly with one month's notice to cancel. Your entire AI team runs on your own accounts — if you leave, you take everything with you. No data held hostage, no penalties, no exit fees.

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